The Apprentice - SEASON 4

When the other folders just won't do!

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Post by merman » Thu Jun 12, 2008 10:39 am

I was saying Dual WASN'T Alex's idea, in other words that cost him in the long run. The idea evolved from Kevin's daft stress ball into the two-part bottle with help from the designer. And then the fact they didn't do calculations on what it would cost to produce was bad.
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Post by David » Thu Jun 12, 2008 10:49 am

do you not think it ended dead sudden?>

like he said "You're Hired" to the guy, then literally 5 seconds later the credits were rolling... :?

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Post by ToxieDogg » Thu Jun 12, 2008 10:52 am

EvilArmourKing wrote:
merman wrote:Very fascinating final task, and both of those brands would stand a chance in the real world.

Alex and Helene didn't work well as a team, and Alex couldn't even point to the "dual" bottle being entirely his idea.

Claire and Lee's Roulette brand was very stylish, and Lee did a fantastic job despite his worries over the presentation.

Overall, though, I thought Claire was the better candidate - even given her "disruptive" nature. It's just like season 3 - faced with a choice between a strong, developed woman and an unpolished young man, Sir Alan went with the man.
Was the Dual idea his though?? I'm sure it was suggested by the person designing the bottle and not him himself. And if he had said he did when in actual fact didn't, we know that either Nick or Margaret would him jumped in to set him right!

I thought the gambling connotations about for Roulette was very risky, and I already figured that Sir Alan was going to raise that as an issue.

Have to see that me and the boys were in stitches when watching Lee "direct" the ad.

Sounded like he was directing a porno :

"Yeah Chloe, show that pout, you're ready to take him to the next level. You've wanted him for so long and you are ready to take him "

The guy is sooooo enthusiastic about everything. Kinda reminds me of that character in The Fast Show. "Ain't life brill"

That's exactly what I said while I was watching it, sounds like Lee's directing a porno :)

And yeah, it was the designers who came up with the Dual bottle. Hilarious to see Kevin 'the only gay in the village' swanning around like HE was the team leader and encouraging Alex to 'take charge' of Helene. And Alex pretty much swallowed it.

That's partly why I didn't have much sympathy for Alex. I didn't like what he did to Lucinda last week either, he was like the school snitch....reminded me of 'Einstein' out of the old Skool Daze game on the 8-bits.....'Please Sir Alan, I cannot tell a lie....Lucinda doesn't want the job.' :evil: even though she'd already explained herself.

Glad Lee won though (now that's what I'm talkin' about! C'MON! ;) ) I thought he was consistently the best candidate. I still wouldn't trust Claire not to stab anyone in the back.
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Post by Darran@Retro Gamer » Thu Jun 12, 2008 10:56 am

Yes I won a fifty pence bet as I had my money on Lee.

That's what I'm talking about!!!

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Post by David » Thu Jun 12, 2008 10:57 am

I liked the bit on the show afterwards were that stoned hippy woman with the wee hat (Lucinda?) was just shouting random abuse at that Helene from the audience :D

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Post by Wildnites » Thu Jun 12, 2008 11:59 am

ToxieDogg wrote:he was like the school snitch....reminded me of 'Einstein' out of the old Skool Daze game on the 8-bits.....'Please Sir Alan, I cannot tell a lie....
Hey that's my sig :shock:

:lol: :lol:
Please Sir I cannot tell a lie......

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Post by Nic Maminer » Thu Jun 12, 2008 6:57 pm

I am surprised this was not commented in the after show programmes but I thought Sir Alan (SAS) allowed himself to play around with his with his final hand of cards and only at the end offer the method of scoring the winning hand:
1) First SAS divided the teams into 2 himself, putting the obvious favourites Claire & Lee into the same team i.e. the other team would be made to lose anyway and he could choose from these first 2
2) To ensure he had a winning hand, the final task had no overal clear winning score method (ie who earned more money) Instead criticisms were laid against both teams for the perfume and he disregarded Alex & Helene for whatever reason(s) he wanted to which were no more valid than the othe teams. (In fact in filming the balance of footage showed Alex & Helene's was more warmly received by the professional/industry audience and the innovative packaging was commended.
He manouvered himself into a position to hire who he wanted out of the 4 anyway!

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Post by CraigGrannell » Fri Jun 13, 2008 4:12 am

I thought there was the weak/strong line-up, too, although I think with Helene, Sugar wanted her to prove herself as more than just a corporate drone. As for the end result, I think he made the right decision. The winning pitch was more vibrant, and although the branding was a risk, the fact that someone said "this could go straight into Tesco" won it.

Ultimately, this was a business task, to create a typical and affordable perfume. The losing team got most things right, but failed in the business element. The others had a risky brand, but got the costs right. To some extent, this was an analog of the advertising task: the winning team's output wasn't polished or particularly good, but was aimed correctly at mass-market, and the same was true of Roulette.
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