I don't agree that brand lotality is earnt as such. Apple is very clever at marketing and PR and has positioned itself as a fashion device.
We did some tests at work around tablets some time ago. The ipads battery wise didn't last a full.shift, making them unfit for purpose. Guess what?.ipads were ordered, because people think.they look better.
Unfortunately, I get exposed to a lot of preachings from the church of Apple. Quite why people are so "into" a brand ill never know...
So you think that brand loyalty isn't earnt eh? So what about those people who buy one Nintendo console then buy the next one. Or a 360 to the Xbone or PS3 to PS4. That brand loyalty has been earnt in their eyes, the evidence is all over this forum. Otherwise, Forums would be a place of peace & tranquility.
I don't understand this assertion that somehow people have been brainwashed to like Apple products. Just because they're at the premium end of the market, it seems that there's this belief. I liked Apple products long before the Iphone & ipad existed (circa 2004) so it's always been my choice. If there was something better I would get that instead.
As for battery life, what were you guys doing with your ipads? Mine lasts for hours.
Well, I'm probably not the right person to talk about brand loyalty, as I have very little! I buy what I think is the best value for money for my needs, my last four console purchases have been Sony, Nintendo, Nintendo, MS, my last two cars were Vauxhall, Ford, last two phones, Nokia, HTC. I suppose I don't understand brand loyalty. Apple isn't the best (in my opinion). I was given money from the missus to get an ipad for my birthday in August. I still haven't... and now she has a hudl, I'm not sure I need one.
Apple have been very clever in their marketing, they've sold on "belief", sold on style, a product idea taken from someone else and wrapped in a pretty wrapper. Its a very effective way of marketing - who else releases a slight revision every year and has people standing in line to buy it? and asking £25 for a charger.
Its a great model. Its also a limited life model - but then aren't they all?
The ipads were for healthcare. This was some time ago and maybe the battery life is better now, however they wouldn't last a shift. Yet, because they look nice, they were the choice.
And don't get me started on information security and "encryption at rest" - which more than likely fails a privacy impact assessment.
The one Apply product I do like is the ipod - because of the storage capacity of the classic. Wouldn't be without it.
What I do find odd, is if you try and discuss rationally with someone very into Apple the pros and cons of the ipad, they always get very emotional about it - not on here necessarily, but discussions with colleagues over coffee, etc. That brand loyalty is very very strong.....
In fact, discussing Apple at work has joined religion and polities on the banned list!