Ninty president Satoru Iwata has spoken!
With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown.
You may not be planning to but you're gonna have to soon! Didn't we hear the same thing about 3DS too...
I would like to make this point absolutely clear.
Expect a price cut soon then.
We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated.
Yeah, because whereas 3DS launched with no decent games plus a rehash of Zelda things were completely different for the Wii U launch whereby we you gave us the offline-only Nintendo Land
plus a rehash of Mario.
What about those lessons from the GameCube launch where no proper Mario game was present? Ninty don't seem too good at learning lessons!
Talking of lesson learned from 3DS, why does the GamePad have a poor battery life too then?
However, given that it has now become clear that we have not yet fully communicated the value of our product,
Comedy gold! I'm sure many of us wait with bated breath to hear of this mysterious 'value of their product'!
we will try to do so before the software line-up is enhanced
Good luck with that, Iwata. I'm sure millions of folk will cherish being educated as to why those below par ports of PS360 games are worth buying. Paying more for less. Interesting marketing proposition there.
and at the same time work to enrich the software line-up which could make consumers understand the appeal of Wii U.
The least we should expect your company to do then. Implicit in that statement is that Ninty have failed to 'communicate the appeal of Wii U' so that's another fail then.
We delivered Wii U to those consumers who we thought would be the first to buy it,
No sh1t Sherlock!
but information has not successfully been passed on to those consumers who we think will be the next people to buy it.
Ah, so he's heaping the blame on Ninty's marketing people again. Yep, better to blame it on the poor saps in marketing rather than admit to the myriad real mistakes Ninty has made thus far with Wii U.
People always try to compare the sales of Wii U with that of Wii,
How bad of them! People comparing sales of a public limited company's latest product to that of its predecessor? Who'd have thunk it! How unreasonable of them!
but the current situation is requiring us to focus upon how to re-energise Wii U sales irrespective of any comparisons with the previous platforms.
Indeed it is. Let's not have any more of those naughty people such as your company's investors mention how shambolically you're handling the new product.
Source: http://www.eurogamer.net/articles/2013- ... -price-cut
Yes, I make those comments partly in jest but even so!!
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